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Awards

SelfService Excellence Award 2014On July 15, 2014, Optotech Ltd. was among those companies who won a SelfService Excellence Award 2014. Optotech Ltd is being awarded a Self Service Awards for the second time. The award was for “Innovation in the field of super markets and marketing” using the technology of Eye Tracking.

Frequently Asked Questions

1. What is Eye Tracking?

2. Are the results accurate?

3. What kind of services
    does Optotech provide?


4. Is it expensive?

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Welcome to Optotech - Check our services
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Eye Tracking

Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil.

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Services

The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads.

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Research

In addition to its marketing studies, the Optotech research group is also conducting research studies in collaboration with the Emmetropia Eye Clinic.

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Sample Videos & Reports
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Eye Tracking Technology is used for an extremely wide variety of applications like web usability, printed and electronic advertising and TV commercials.. To demonstrate some of these, we have provided some sample recordings. Please choose from the menu below.

icon1Watch Mobile Eye video                                                            icon1Watch Gazetrail Video  
icon1Watch Head Mount video                                                          icon1Watch Research Video
icon1Visual Search Poster                                                                icon1Sample Report Emmetropia
 
Some of our Clients
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3e_logo       uniliver         emmetropia 

LOGO_estros     medotics    xalkiadakis

 

Eye Tracking

Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil. Read More

Services

The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads. Read More

Research

Optotech research group apart from marketing is also involved in research studies. Two of the most important research projects that took place in Optotech are in collaboration with Emmetropia Eye Clinic. read more

Contact Information

  • 16 Pediados Deksia
  • Heraklion, 71201
  • Crete, Greece
  • Tel:+30 2810 229990
  • Fax:+30 2810 343436
  • info@eyetracking.gr
  • www.eyetracking.gr