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Frequently Asked Questions

1. What is Eye Tracking?

2. Are the results accurate?

3. What kind of services
    does Optotech provide?

4. Is it expensive?

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Welcome to Optotech
Written by Administrator
Monday, 13 December 2010 15:23
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Following the high standards of today’s world of marketing, Optotech (former Itf-Lab of Emmetropia Mediterranean Laser Eye Clinic, since 2005) is the first company in Greece that can deliver high quality innovative services guaranteed to enhance your brand image and sales.

The Eye Tracking technology can be a powerful tool for the marketing department of your company, because:
  • It is a highly innovative technology, offering a head start to those who use it.
  • It can deliver statistical analysis and specific results, contrary to the traditional-conventional methods of quality evaluation.
  • It mirrors accurately focal areas of interest of the user’s eyes.
The results delivered by this research are measurable, scientifically proven and are not affected by physiological factors (as is the case with the use of questionnaires).

So, what would you say about taking your company to the next level?
Last Updated on Tuesday, 05 July 2011 11:46

Eye Tracking

Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil. Read More


The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads. Read More


Optotech research group apart from marketing is also involved in research studies. Two of the most important research projects that took place in Optotech are in collaboration with Emmetropia Eye Clinic. read more

Contact Information

  • 16 Pediados Deksia
  • Heraklion, 71201
  • Crete, Greece
  • Tel:+30 2810 229990
  • Fax:+30 2810 343436
  • info@eyetracking.gr
  • www.eyetracking.gr