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Frequently Asked Questions

1. What is Eye Tracking?

2. Are the results accurate?

3. What kind of services
    does Optotech provide?


4. Is it expensive?

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Visual Search
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Visual Search Model

Using the term “visual search” we mean the understanding of how the eye “scans” a photo, for example how will locate a different leave between similar other leaves. The different paths that it uses are they random or it follows the optimum scan path?

           

The purpose of this model is to develop an algorithm which will provides us the “optimum searcher” and thus the perfect  training of a person on matters of visual search for leading to a better performance.

Visual Search Poster

 

Eye Tracking

Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil. Read More

Services

The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads. Read More

Research

Optotech research group apart from marketing is also involved in research studies. Two of the most important research projects that took place in Optotech are in collaboration with Emmetropia Eye Clinic. read more

Contact Information

  • 16 Pediados Deksia
  • Heraklion, 71201
  • Crete, Greece
  • Tel:+30 2810 229990
  • Fax:+30 2810 343436
  • info@eyetracking.gr
  • www.eyetracking.gr