Eye Tracking Technology is used for an extremely wide variety of applications like web usability, printed and electronic advertising and TV commercials.. To demonstrate some of these, we have provided some sample recordings. Please choose from the menu below. |
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Eye Tracking
Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil.
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Services
The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads.
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Research
In addition to its marketing studies, the Optotech research group is also conducting research studies in collaboration with the Emmetropia Eye Clinic.
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