• 1.png
  • 3.png
  • 4.png
  • 5.png
  • 6.png

Read Content

The website supports automatic text to speech synthesis in GREEK language .

Select the text click or press enter to hear content reading out loud.

To stop reading just click anywhere.

Frequently Asked Questions

1. What is Eye Tracking?

2. Are the results accurate?

3. What kind of services
    does Optotech provide?

4. Is it expensive?

Read More

Heat Maps - Key Holes
PDF Print E-mail
Πατήστε εδώ για να μεγαλώσετε την γραμματοσειρά
The data collected via all these different eye-tracking techniques are presented to you in a simple and easy to understand form, while their evalution can contribute to the optimization of your products, avoiding any future changes or even the need to redesing a product.

Heat maps – ‘’Keyholes’’

Heat maps (individual user and aggregate of all users) are recorded for each page viewed. The system produces the heat map by recording the number of fixations on a page or by the total time of fixations that the user spent on a page. A color bar next to the heatmap shows the colors that indicate the areas where users looked the most, areas with fewer fixations, followed by the least-viewed areas.


The "keyholes" are a different representation of the heat maps, where only the areas where users looked the most are more visible, whereas the least viewed areas are not visualized.


Eye Tracking

Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil. Read More


The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads. Read More


Optotech research group apart from marketing is also involved in research studies. Two of the most important research projects that took place in Optotech are in collaboration with Emmetropia Eye Clinic. read more

Contact Information

  • 16 Pediados Deksia
  • Heraklion, 71201
  • Crete, Greece
  • Tel:+30 2810 229990
  • Fax:+30 2810 343436
  • info@eyetracking.gr
  • www.eyetracking.gr