Scanpath

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Frequently Asked Questions

1. What is Eye Tracking?

2. Are the results accurate?

3. What kind of services
does Optotech provide?

4. Is it expensive?

Scanpath

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Scanpaths

Scanpaths allow paths around the screen to be observed. From this data format we can see the first thing that the user looked at on the page and which elements were observed and in what order, effectively telling us in which order the various elements of the screen attracted the user (and which ones did not).

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Eye Tracking

Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil. Read More

Services

The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads. Read More

Research

Optotech research group apart from marketing is also involved in research studies. Two of the most important research projects that took place in Optotech are in collaboration with Emmetropia Eye Clinic. read more

Contact Information

16 Pediados Deksia
Heraklion, 71201
Crete, Greece
Tel:+30 2810 229990
Fax:+30 2810 343436
info@eyetracking.gr
www.eyetracking.gr