Scanpaths
Scanpaths allow paths around the screen to be observed. From this data format we can see the first thing that the user looked at on the page and which elements were observed and in what order, effectively telling us in which order the various elements of the screen attracted the user (and which ones did not).
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Frequently Asked Questions
1. What is Eye Tracking?
2. Are the results accurate?
3. What kind of services
does Optotech provide?
4. Is it expensive?
2. Are the results accurate?
3. What kind of services
does Optotech provide?
4. Is it expensive?
Eye Tracking
Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil. Read MoreServices
The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads. Read MoreResearch
Optotech research group apart from marketing is also involved in research studies. Two of the most important research projects that took place in Optotech are in collaboration with Emmetropia Eye Clinic. read moreContact Information
- 16 Pediados Deksia
- Heraklion, 71201
- Crete, Greece
- Tel:+30 2810 229990
- Fax:+30 2810 343436
- info@eyetracking.gr
- www.eyetracking.gr