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Frequently Asked Questions

1. What is Eye Tracking?

2. Are the results accurate?

3. What kind of services
    does Optotech provide?

4. Is it expensive?

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Written by Optotech
Wednesday, 06 July 2011 08:14
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Shelf Testing

How much does the shelf you choose to place your products cost? Do the general marketing rules apply to the placement of your products in the super market? Questions like these can now be answered with the on-site use of the eye-tracking techniques, where consumers wearing the Mobile–Eye tracking device can shop in real time conditions.

The same analysis applies in a simulated environment, where different conditions of light, colors and sounds can be tested as to their impact on the consumers’ buying choices.

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Industrial Design

Industrial Design is the professional service of creating and developing concepts and specifications that optimize the function, value, and appearance of products and systems for the mutual benefit of both user and manufacturer”.

The successful promotion of a product is largely based on how the product will look like. Using an eye-tracking device, we can evaluate if the product’s design has the necessary features to draw the costumer’s attention and make it stand out from the competition.

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Click on the thumbnails below to view the videos and animations


Last Updated on Wednesday, 18 January 2012 15:14

Eye Tracking

Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil. Read More


The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads. Read More


Optotech research group apart from marketing is also involved in research studies. Two of the most important research projects that took place in Optotech are in collaboration with Emmetropia Eye Clinic. read more

Contact Information

  • 16 Pediados Deksia
  • Heraklion, 71201
  • Crete, Greece
  • Tel:+30 2810 229990
  • Fax:+30 2810 343436
  • info@eyetracking.gr
  • www.eyetracking.gr