Shelf Testing How much does the shelf you choose to place your products cost? Do the general marketing rules apply to the placement of your products in the super market? Questions like these can now be answered with the on-site use of the eye-tracking techniques, where consumers wearing the Mobile–Eye tracking device can shop in real time conditions. The same analysis applies in a simulated environment, where different conditions of light, colors and sounds can be tested as to their impact on the consumers’ buying choices. RELATED VIDEOS AND ANIMATIONS Industrial Design “Industrial Design is the professional service of creating and developing concepts and specifications that optimize the function, value, and appearance of products and systems for the mutual benefit of both user and manufacturer”. The successful promotion of a product is largely based on how the product will look like. Using an eye-tracking device, we can evaluate if the product’s design has the necessary features to draw the costumer’s attention and make it stand out from the competition. RELATED VIDEOS AND ANIMATIONS |
Last Updated on Wednesday, 18 January 2012 15:14 |
Read Content
The website supports automatic text to speech synthesis in GREEK language .
Select the text click or press enter to hear content reading out loud.
To stop reading just click anywhere.
Frequently Asked Questions
1. What is Eye Tracking?
2. Are the results accurate?
3. What kind of services
does Optotech provide?
4. Is it expensive?
2. Are the results accurate?
3. What kind of services
does Optotech provide?
4. Is it expensive?
Eye Tracking
Eye Tracking is the process of recording the eye movements using a detector (an Eye-Tracker). The detector traces two characteristics of the eye: the cornea reflexion and the eye pupil. Read MoreServices
The Eye Tracking technology can be used in a great number of applications: Web Usability, Print Adse-Ads, Shelf Testing, Industrial Design, TV Ads. Read MoreResearch
Optotech research group apart from marketing is also involved in research studies. Two of the most important research projects that took place in Optotech are in collaboration with Emmetropia Eye Clinic. read moreContact Information
- 16 Pediados Deksia
- Heraklion, 71201
- Crete, Greece
- Tel:+30 2810 229990
- Fax:+30 2810 343436
- info@eyetracking.gr
- www.eyetracking.gr